Pattern // Let Your Hair Bloom
It takes as much love to care for natural hair as it does a garden.
MANIFESTO
Your natural hair was once crisped by the forest fire of this world’s ignorance. Shamed out of sprouting. Pulled apart for the way it grew. For too long, the beauty aisle saw your strands as weeds. But those are not weeds, my love. Those are flowers. Each twirl a posy prancing in the field. Your crown a tree, standing tall. Standing proud. Standing majestic. Strength in its roots and the stem that carried it to fruition. A seed that—once watered, nourished, and loved—grew into a ferocious fruit. Your ends are stems basking in the sun. Dancing in the wind. Wrapping like vines. Your fro is big like a bush, with blossoming buds and coiling leaves. Your hair is a garden, so love it like one. Pattern. Let your hair bloom.
PRINT/OOH
To bring the worlds of natural hair and gardening even closer together, we’ll partner with The Sill—a popular NYC plant shop—to stock our haircare products alongside ferns, hydrangeas, and bushes.
︎Another Look
Onto The Next︎
