Tom’s // For a Bad Breath-Free Ramadan
Long periods of hunger lead to bad breath, an experience all Muslims know about during Ramadan. So let’s speak to Muslim consumers with wit and empathy about keeping our breath minty fresh.
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TOM’S RAMADAN COLLECTION
Arab Family Size Tube: Family arguments are bad enough without the bad breath. To bring a new scent to Ramadan family arguments, we’ll create an extra-large, extra-strong toothpaste tub for the entire family.
Spit Potted Plant: The only thing worse than having bad breath… is having bad breath at work. So we’ll disguise spit buckets as potted plants for covert brushing in the office.
Miswak Toothbrush: Each tube of Tom’s Halal will also come with a portable miswak toothbrush—in honor of your Muslim uncle—for a quick brush on the go.
︎Another Look
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