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            Sam Smith // Church of the Unholy



Sam Smith, queer and non-binary icon, will launch their newest album, Gloria, on January 27th. The hit single on the album, reflecting on Sam’s relationship with homosexuality and religion, is called “Unholy.”

To celebrate Gloria and all the queer-ass people who will be listening in, we‘ll bring the gay party to the place it’s least welcome: church.


WELCOME TO THE “CHURCH OF THE UNHOLY”






A place to worship your whole, unholy self. Here, queerness expresses itself the only way it knows how: provocatively and unapologetically.

When you step into the church, the first thing you’ll see are our stained glass windows—which depict queer love scenes.





And instead of Jesus, our cross features Sam Smith atop their anchor symbol.











Blackout poetry is the art of taking existing text and blacking out (removing) lines to create new meaning. In this case, blackout poetry is used to turn bible verses into perverted versions of themselves. And where better to feature unholy bible scripture than: the bathroom.





Insid the church, a confession booth welcomes sinners to confess their gayest, juiciest, most unholy thoughts. The recorded confessions can be heard by calling our “Unholy Hotline,” which we advertise on prominently placed billboards.




Here is a little sinful taste:




Finally, we’ll hide 10 physical copies of Gloria around the U.S. containing plane tickets to one of the queerest places in the world, Mykonos.




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